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Filtering by Tag: beef

The Momentum of the Beef Industry


Photos by Rochelle Li, Words by Grady Erickson

The other day I was browsing online when I stumbled across this Bloomberg Business article. Recently, a rancher in Oklahoma purchased a jet-black bull by the name of Momentum for $130,000. Now to put that into perspective for you, a normal bull sells for roughly $7,000, making Momentum about 18 times more expensive than a typical bull. Momentum’s worth stems from his genes. All of the calves that have been bred from Momentum have been prime steak cattle, gathering attention from fine steakhouses all over the country. 

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